If start-up capital is holding you back from diving into your passions, Joanne has proven otherwise. With just S$200, and enough for a year’s worth of rental (at S$300/month for her first space at Shaw Towers), she has grown her business into one of Singapore’s foremost Calligraphy studios.
Joanne often attributes her successes to faith, but peeling back the layers, we discover the risks, and the many incremental steps she took along her journey. She proved that success really takes time, along with necessary mental space devoted to trial and error.
One such misstep was a loan she took on without “reading the labels”; she wasn’t clear on the terms and conditions of the loan, and only found out its limitations after-purchase. That not only set her back financially, it affected her psyche – not an ideal experience for someone with a fledging business.
The early days were truly testing. Watch the video above to find out how dire things got, and how she picked herself up and moved on.